PROJECTS

MEP partners with brands collaboratively in delivering beautiful and inspiring storytelling through content and experiences. We produce high-end campaigns for sportswear and wellness brands looking for compelling visuals and human stories.

Run Retreat, Joshua Tree 2025: On, Cadence
Editorial, Performance, All, Running, Experience Ryan Willms Editorial, Performance, All, Running, Experience Ryan Willms

Run Retreat, Joshua Tree 2025: On, Cadence

This was the inaugural MEP Run Retreat, hosted in Joshua Tree, CA. Four days and three nights of high desert running, meditation and breathwork circles, shared meals lead by Lottie Bildirichi and supported by On, Cadence and Hard Sun. Ten people, 30 miles, two holotropic breath journeys, shared sweat and tears, hugs and laughs.

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Running Practice: A Collection with reigning champ, walden and runasyouare
Editorial, Performance, All, Running, Experience, Campaign Ryan Willms Editorial, Performance, All, Running, Experience, Campaign Ryan Willms

Running Practice: A Collection with reigning champ, walden and runasyouare

“Running Practice” is Mindful Endurance Program’s exploration of running through changing our awareness and approach to movement. How can running be a practice of living rather than a pace to hit or suffering to overcome. Our practice uses running as the medium to explore our mind-body connection, integrating different Taoist philosophies with breathwork and meditation to bring more intention to the experience itself.

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