PROJECTS
MEP partners with brands collaboratively in delivering beautiful and inspiring storytelling through content and experiences. We produce high-end campaigns for sportswear and wellness brands looking for compelling visuals and human stories.
MEP Running Satsanga with Adidas
For Spring 2025 MEP partnered with Adidas Running for a 2-month Half-marathon program. The group embarked on a journey of self discovery through running, balancing performance with inner exploration over a multi-episode documentary and featuring custom training and racing kits designed by MEP with Sean Bate.
2XU US-Launch Campaign
We were tasked to produce a campaign for 2XU in Los Angeles, featuring iconic vistas, authentic running community and the brand’s high performance run and compression gear.
AG1 Affinity Campaign
For AG1’s launch in Costco in 2025, they asked us to create a set of images that inspired movement and the aspirational active lifestyle of the AG1 drinker through running, cycling and their Travel Packs. The challenge was to showcase the brand without their branded drink shaker, but to highlight its ease and support in getting your day started for adventure, performance and for foundational health.
Running Practice: A Collection with reigning champ, walden and runasyouare
“Running Practice” is Mindful Endurance Program’s exploration of running through changing our awareness and approach to movement. How can running be a practice of living rather than a pace to hit or suffering to overcome. Our practice uses running as the medium to explore our mind-body connection, integrating different Taoist philosophies with breathwork and meditation to bring more intention to the experience itself.
AG1 Endurance Campaign
AG1 asked us to shoot a California-based endurance sport campaign, highlighting the lifestyle of authentic AG1 subscribers. We took to the canyons on bikes and desert-like brush for trails and road running, after fueling up on AG1 in the morning.