PROJECTS

MEP partners with brands collaboratively in delivering beautiful and inspiring storytelling through content and experiences. We produce high-end campaigns for sportswear and wellness brands looking for compelling visuals and human stories.

Run Retreat, Joshua Tree 2025: On, Cadence
Editorial, Performance, All, Running, Experience Ryan Willms Editorial, Performance, All, Running, Experience Ryan Willms

Run Retreat, Joshua Tree 2025: On, Cadence

This was the inaugural MEP Run Retreat, hosted in Joshua Tree, CA. Four days and three nights of high desert running, meditation and breathwork circles, shared meals lead by Lottie Bildirichi and supported by On, Cadence and Hard Sun. Ten people, 30 miles, two holotropic breath journeys, shared sweat and tears, hugs and laughs.

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MEP Running Satsanga with Adidas
Editorial, Performance, All, Running, Campaign, Partnerships Ryan Willms Editorial, Performance, All, Running, Campaign, Partnerships Ryan Willms

MEP Running Satsanga with Adidas

For Spring 2025 MEP partnered with Adidas Running for a 2-month Half-marathon program. The group embarked on a journey of self discovery through running, balancing performance with inner exploration over a multi-episode documentary and featuring custom training and racing kits designed by MEP with Sean Bate.

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AG1 Affinity Campaign
Editorial, Performance, All, Running, Campaign Ryan Willms Editorial, Performance, All, Running, Campaign Ryan Willms

AG1 Affinity Campaign

For AG1’s launch in Costco in 2025, they asked us to create a set of images that inspired movement and the aspirational active lifestyle of the AG1 drinker through running, cycling and their Travel Packs. The challenge was to showcase the brand without their branded drink shaker, but to highlight its ease and support in getting your day started for adventure, performance and for foundational health.

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Running Practice: A Collection with reigning champ, walden and runasyouare
Editorial, Performance, All, Running, Experience, Campaign Ryan Willms Editorial, Performance, All, Running, Experience, Campaign Ryan Willms

Running Practice: A Collection with reigning champ, walden and runasyouare

“Running Practice” is Mindful Endurance Program’s exploration of running through changing our awareness and approach to movement. How can running be a practice of living rather than a pace to hit or suffering to overcome. Our practice uses running as the medium to explore our mind-body connection, integrating different Taoist philosophies with breathwork and meditation to bring more intention to the experience itself.

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MOVE LAB: RUN ANALYSIS & VO2 MAX
Editorial, Performance, All, Running Ryan Willms Editorial, Performance, All, Running Ryan Willms

MOVE LAB: RUN ANALYSIS & VO2 MAX

Last spring I visited Move Lab in Los Angeles for back to back days; doing a Precision Run Analysis and VO2 Max Test. The experiences were both exciting and challenging, with self-doubts coming up around my ability and even how my ACL would stand up to running full out. I got a lot more out of the experience than I anticipated and you can watch the two video episodes below on each of the sessions.

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